For this project, we had to make an identity for a location. Our location was a swimming pool.

There was no budget, so we could create a new meaning for this swimming pool. We think artists deserve a spot to work and express their art in an exhibition. That's why we created the residence in Olympic Pool Wezenberg in Antwerp.

The name Fifty25 is created because the dimensions of an Olympic Pool are 50 by 25 meters. Also, we created our own typography. It's based on the half of 50, 25. So there are thin and wide letters.
Our visual language is based on the same grid.